The principal designer you hire is the one who does the work
Agencies sell you a partner and staff you with juniors. Veradin inverts that: Rachel Sylvestro, a principal designer with 15 years across Oracle NetSuite, Boeing, Stellantis, and Experian programs, does the thinking and owns the outcome. AI-assisted production handles the volume, which is how principal attention stays affordable.
Best Technology Logo Designs, for the Carboniferous identity.
How I work
The principal does the work
No account manager, no hand-off to a bench. The person on the call is the person in the file, from the first sketch to the last pixel.
AI-assisted, human-approved
AI speeds up production: exploration, variants, code-ready output. A human principal makes every decision and signs off on everything that ships. If you would rather keep your project AI-free, say so and it will be, same price, same care.
Fixed price, written scope
You know the number and the deliverables before anything starts. Changes are quoted in writing, never absorbed into a surprise invoice.
Built to hold up after hand-over
Tokens, components, and a small system underneath, so the work stays consistent when your team or your AI tools keep building on it.
Fifteen years of enterprise and consumer work, from Oracle NetSuite and Boeing to Stellantis and Lucid Hearing. Full history on LinkedIn.
Work with a principal, not a bench.
Tell me what you are working on. You get a straight answer on fit, price, and timing within one business day.
Start a project