The principal designer your project actually gets

Agencies sell you a partner and staff you with juniors. Veradin inverts that: Rachel Sylvestro, a digital experience design strategy leader with 15 years across aerospace, automotive, enterprise SaaS, and consumer brands, does the thinking and owns the outcome. AI-assisted production handles the volume, which is how principal attention stays affordable.

BA Graphic Design, 4.0 GPA. Design Rush Award, Best Logo Design 2024.

Rachel Sylvestro, founder of Veradin

Where the judgment comes from

Enterprise platforms

Global CMS activation frameworks across five regions, cutting launch cycles 44% and lifting qualified pipeline 52% through experimentation and KPI instrumentation.

Boeing

Enterprise intranet redesign reaching 84% global workforce adoption, built with interaction architecture and service blueprints inside aerospace security requirements.

Stellantis, via Mavi

Voice-driven in-vehicle interaction design within embedded infotainment platforms.

Growth and acquisition

800+ performance campaigns generating $48M+ in installs, with dashboards and A/B frameworks steering $1M to $3M in monthly media spend.

Full history on LinkedIn.

Find out what your system is costing you.

The audit is scoped, priced, and useful on its own. Two weeks, one report, a clear path, and the fee credits toward your first month.

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