Climate tech / Carbon removal
CarboniferousA brand and site for marine carbon storage
A brand identity and website that explain Marine Anoxic Carbon Storage to investors, regulators, and environmental groups in one pass, and the raise materials built on the same system. Organic traffic up 73%.
- Client
- Carboniferous
- Sector
- Climate tech / Carbon removal
- Scope
- Brand identity, brand system, content strategy, data visualization, website design and build, CRM integration, raise materials
- Role
- Principal design
- Live
- carboniferous.co
73%
Increase in organic traffic after launch, per program analytics
DesignRush
Logo selected for Best Technology Logo Designs
One system
Identity, site, and raise decks built from the same components
Overview
Carboniferous stores unused agricultural biomass in oxygen-free ocean basins, where it does not decompose. With research funding raised and a public story to tell, the company needed a brand and a site that made a novel process look credible to people who are not oceanographers.
The challenge
Demystify carbon sequestration without dumbing it down. Look professional enough for capital and minimal enough to keep environmental groups onside. And build a brand system that could grow from research stage to public awareness without a redesign.
The approach
An identity rooted in the science. A mark with the organic shape of a geological formation, a muted blue-green palette for the ocean, earth tones for stability, and a pattern system drawn from the negative space in the mark.
Charts that carry the argument. Custom data visualization for the storage mechanism and the pathway to scale, so the site and the raise decks make the case without a call.
A site the team can run. Content strategy and SEO pages, built on a CRM-integrated platform after evaluating HubSpot, Webflow, and WordPress, with training so the founders publish themselves.
Raise materials on the same system. Investor and partner decks that reuse the identity and the charts, so the story stays consistent from pitch to public.
The outcome
Organic traffic rose 73% and engagement 94% after launch, with a 10% rise in leads, per program analytics. The logo was selected for DesignRush's Best Technology Logo Designs. The founders came back to the studio for their raise materials, and the brand has held through the company's move from research to pilots.