Enterprise SaaS / Cloud ERP
Oracle NetSuiteThe homepage, the paid-search program, and the AI story
Design leadership on netsuite.com for the world's most-used cloud ERP: the homepage system, the paid-search landing page program, and the artificial intelligence page, inside a five-region CMS framework that cut campaign launch cycles 44%.
- Client
- Oracle NetSuite
- Sector
- Enterprise SaaS / Cloud ERP
- Scope
- Homepage graphics, paid-search landing pages, AI page, global CMS activation framework
- Role
- Design leadership
44%
Shorter campaign launch cycles across five regions
52%
Lift in qualified pipeline from the experimentation and instrumentation program
5 regions
One modular CMS activation framework, one design system, every regional team
Overview
Oracle NetSuite is the cloud ERP used by more than 40,000 companies. Its marketing site carries a product story that changes every quarter, campaign teams in five regions, and a homepage that takes a new hero every few weeks. Veradin's principal led experience design on the site and its campaign surfaces for several years, most recently through the NetSuite Next and AI launches.
The challenge
Every landing page was a one-off. Launches waited on design, regional teams rebuilt the same modules, and the homepage had to absorb constant change without breaking the system underneath it. The AI story had to land with a CFO audience that buys certainty, not novelty.
The approach
A homepage system, not a homepage. Hero graphics and modules designed to be swapped without redesign, which is what let the NetSuite Next and "AI that knows your business" launches ship on their dates.
A paid-search landing page program. Page structures, modules, and visual patterns that campaign teams could assemble themselves, with experimentation and KPI instrumentation built into the framework rather than bolted on.
The AI page. How NetSuite explains AI to finance leaders: narrative first, product proof second, visuals that show the product doing the work.
The outcome
Campaign launch cycles 44% shorter across five regions and a 52% lift in qualified pipeline attributed to the experimentation program. The pages are public; detailed metrics are Oracle's.